MAKE YOUR MARKETING MORE EFFECTIVE IN 2026
The Superyacht Marketing, Advertising and Digital Strategy Summit.
Venue Collective, Amsterdam
Amsterdam
19-20 March 2026
Organiser and Host
ABOUT MAKE YOUR MARK
Make Your Mark is the Superyacht Marketing, Advertising and Digital Strategy Summit. Two focused days where the best ideas from the wider marketing world meet hard data from the superyacht market. We’ll stress-test what works, discard what doesn’t and give you practical ways to make your marketing more effective in 2026. Expect smart keynotes, sharp case studies, live clinics and working sessions that translate into action the morning you’re back at your desk. Who should attend: CMOs, marketing leads, content and digital teams, founders and agency partners who want results not noise
Book Your Seat
WHY ATTEND
MAKE YOUR MARK
Superyacht marketeers are pressured now more than ever before to deliver effective campaigns on tight budgets and limited timelines. There is precious opportunity to stand back and pick up the latest best-practice tips and tricks from the wider marketing industry and to consider the specific opportunities and challenges presented by the superyacht market itself. In the spirit of inspiring, informing and collaborating with friends and colleagues, MAKE YOUR MARK will help drive a smarter, more effective and more creative superyacht industry.
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Get a concise playbook for superyacht marketing in 2026
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Learn from real campaigns with numbers, not guesswork
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Hear candid panels on brand, content, paid, PR, events and partnerships
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Join small working sessions to solve your live challenges
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Benchmark your strategy against peers and competitors
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Leave with clear priorities, timelines and metrics you can own
THE BEST MARKETING DOESN'T FEEL LIKE MARKETING
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Tom Fishburne, Marketoonist
MAKE YOUR MARK
PROGRAMME
19th March 2026
09:30 – 10:00 – Welcome to Make Your Mark – Why Are We Here? – Martin Redmayne – The Superyacht Group
10:00 – 11:00 – Keynote One – The Branding Experience - The Superyacht Is No Longer the Hero – John Brash & Rose Hilhorst – The Brash Agency
11:00 – 11:30 – Coffee & Conversation
11:30 – 12:30 – Keynote Two – The Anti-Social Strategy – Gaston Kaufer Barbe – Toucan Insights
12:30 – 13:30 – Keynote Three – The AI Effect – The Future of Discontent – Bert Kok – BK Consulting
13:30 – 14:30 – Working Lunch
14:30 – 16:00 – Team Brainstorms – Social & Digital / AI & Content / Branding Experience - Deep Dives
16:00 – 16:30 – Tea & Talking
16:30 – 17:30 – Keynote Four – What is the Real Future of Luxury? – Milton Pedraza – The Luxury Institute
17:30 – 18:30 – What Have We Learned?
18:30 – 19:30 – Make Your Friends
19:30 – 22:30 – Make Your Supper
20th March 2026
08:00 – 09:00 – Stretch your Mark
09:00 – 10:00 – Keynote Five – Win With Value, Not Values – Thomas Kolster – The Goodvertising Agency
10:00 – 11:00 – Keynote Six – What if Boat Shows Didn’t Exist? – Thomas Wieringa – The Black Flower Agency
11:30 – 12:30 – Keynote Seven – BRAND – It’s all about Human Connection – Peter Economides – Felix BNI Strategy Consultancy
12:30 – 13:30 – Working Lunch
13:30 – 15:00 – Brainstorms – Brainstorms – Win with Value / Delivering Experiences / Human Connection
15:00 – 15:30 – Make Your Tea
15:30 – 16:45 – Team Building - The Knowledge Pool – Time to Think Different! – Dilan Sarac – Superyacht Life Foundation, Leah Werner – Water Revolution Foundation
16:00 – 17:00 – How Can We Make A Better Mark?
17:00 – Refresh Your Communications
MAKE YOUR MARK
SPEAKERS
Make Your Mark will bring to the stage, marketing experts and strategic gurus from outside of the superyacht market, who will inspire, inform and engage with the delegates, to bring them up to speed with the wider world of luxury and strategic marketing and branding.
They will deliver powerful keynotes and then drive interactive workshops and brainstorms in smaller groups, with smart exercises and case studies to challenge the delegates to be brave and think differently. No one from the superyacht market will be on stage as an expert, only in the audience as delegates who want to Make Their Mark in the future.
WHILE SOME SEE POTENTIAL IN AI AND EMERGING TOOLS, MANY DESCRIBED CONFUSION, INCONSISTENCY, AND EVEN ETHICAL CONCERN ABOUT OVERRELIANCE ON AUTOMATION
"
The Superyacht Agency,
Marketing Survey Report 2025
BOOK YOUR SEAT
Register your spot for Make Your Mark 2026. We look forward to seeing you!
Secure your seat for 19–20 March 2026 in Amsterdam. Places are limited to keep quality high.
Your ticket includes:
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Full access to all sessions, clinics and networking
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Slides and take-home frameworks
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Coffee, lunch and the day-one reception
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Post-event briefing notes for your team
BECOME A PARTNER
Put your brand in front of the people who shape superyacht marketing. Partners gain visibility across the summit and meaningful time with decision-makers. For partnership enquiries contact martin@thesuperyachtgroup.com
Ways to partner:
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Thought-leadership slots or hosted roundtables
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Research or report alignment with TSG’s data team
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Activation space in the networking hub
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Branding on lanyards, breaks or the reception
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Targeted lead follow-up after the event
Our Partners:
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YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM
Jeff Bezos, Amazon
LOCATION
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Dates: 19 – 20 March 2026
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City: Amsterdam, Netherlands
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Location: Venue Collective
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Schedule: Day 1 09:00–17:30 with evening reception. Day 2 09:30–16:30
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Getting there: Easy access via Schiphol Airport and rail links
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Dress code: Smart casual
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Recommended Hotel: Olympic Hotel - Discount Link
The Olympic Hotel is situated in the Amsterdam-Zuid neighborhood, directly beside the historic Olympic Stadium and adjacent green spaces. Conveniently located just 1.2–1.5 km from the Make Your Mark Venue, offering a pleasant, walkable route to the event, depending on your chosen path. You’re close to major tram, bus, and metro stops (including Amstelveenseweg and Olympic Stadium stops), which provide efficient public transport into Central Amsterdam, and provide easy access to Venue Collective. Make Your Mark Venue Collective is very easily accessible (between Zuid As and West As). Especially from the highway (A10) with plenty of parking spaces and/or easy drop off in front of the door (S107). Just 15 minutes from the airport (by Uber), 15 minutes from the city centre (by Uber), and 5 minutes from the famous Vondelpark (by Uber). And in walking distance from subway 50 / 51 and bus 62."
